October is an exciting time for small businesses across New South Wales, as it marks Small Business Month – a dedicated celebration of the entrepreneurial spirit that drives our local communities.
This annual event, organised by the NSW Government, offers a wide range of activities and resources tailored to support and empower small business owners to grow, innovate, and succeed.
What’s Happening this October?
Throughout the month, a series of free events, workshops, and seminars will be available, both in-person and online. These activities cover key topics aimed at helping small businesses thrive. Here are some of our top picks:
1. Human Like AI Voice Bot to Streamline and Grow Your Business
Start: 1 October at 9:00 am
End: 31 October at 5:00 pm
Location: Online
Cost: Free
Small businesses have the opportunity to join an in-depth session on how AI voice bots can transform both sales and customer service. Discover how these bots handle tasks like cold calling, lead qualification, and customer support with minimal human involvement, enhancing customer experiences and boosting your bottom line. Learn how AI voice bots automate repetitive tasks, enabling sales teams to focus on higher-value activities. Explore how they offer 24/7 support, resolve common queries, and escalate complex issues, improving efficiency and customer satisfaction.
Multiple session times are available — click ‘Register Now’ to secure your spot!
2. Developing a finance plan
Date: 3 October
Time: 9:00 am to 11:00 am
Location: Online
Cost: Free
This webinar equips small business owners with the skills needed to create a basic financial plan as part of their business plan. Aimed at those looking to understand key financial elements, we’ll cover profit and loss statements, defining revenue and expenses, and forecasting. The session will reference a Case Study Business, with tools and templates provided to participants. A 30-minute Q&A will allow for business-specific inquiries. Open to Western Sydney residents, the webinar has a 50-person capacity, and all attendees will receive a recording and materials.
Register here >
3. Support for Success: Export Readiness to Unlock Your Global Opportunities
Date: 3 October
Time: 9:30 am to 12:00 pm
Location: AI Group Western Sydney
Level 2 , 100 George Street, Parramatta, New South Wales 2150 Australia
Cost: $33.00
Designed for small business growth, this 2.5-hour workshop provides attendees with the knowledge, tools, and frameworks for successful international expansion. Participants will gain practical skills to confidently engage in cross-border trade. As an interactive, in-person workshop, this session offers a valuable opportunity to network with fellow small businesses and connect with the local small business community. The workshop will cover key topics such as export market research, legal considerations, product adaptation, logistics, international marketing, and risk management.
Register here >
4. Winning clients through exceptional customer service
Date: 3 October
Time: 10:00 am to 12:00 pm
Location: Online
Cost: Free
This webinar will explore how exceptional customer service can attract new customers and foster long-term loyalty, reducing the need for extensive marketing efforts. Participants will learn key strategies to improve customer interactions, retain clients, and turn them into loyal advocates who promote their business. We'll cover the components of exceptional customer service, the benefits of prioritizing customer care, examples of both failed and successful businesses, and practical ideas attendees can implement to elevate their customer service and boost business success.
Register now >
5. Navigating New Product Development in China
Date: 8 October
Time: 11:30 am to 12:30 pm
Location: Online
Cost: Free
Join Heng Jiang Cheng, Director at SourceWorxs, for an exclusive webinar on unlocking the secrets of new product development in China! With over 25 years of experience and 5 patents to his name, Heng will guide entrepreneurs, product innovators, and businesses through the journey from idea generation to manufacturing. Discover how to leverage China’s manufacturing capabilities, avoid common pitfalls, and build strategic partnerships to gain a competitive edge. Whether you're expanding globally or revitalizing your product lines, this session offers actionable insights you won't want to miss.
Register now >
6. Smarter finance – Know your breakeven point
Date: 8 October
Time: 1:00 pm to 3:00 pm
Location: Online
Cost: Free
In this 120-minute webinar, small business owners from Illawarra, South East & Tablelands, and Riverina Murray will learn the critical importance of understanding and calculating their break-even point. Designed for both new and established businesses, this session will explore how to holistically assess your business to determine when revenue covers costs and aligns with your goals. Participants will gain practical skills in using financial reports to calculate and apply break-even analysis, ultimately optimizing their business performance and personal return on investment. Limited to 50 attendees — register now to secure your spot!
7. Win clients that boost profits
Date: 9 October
Time: 10:00 am to 11:30 am
Location: Online
Cost: Free
Are you struggling to create offers that attract profitable, loyal clients? Join us for a 90-minute webinar where you'll learn how to craft commercial offers that resonate with your ideal clients and position your business for sustainable growth. We'll cover key elements of an irresistible offer, pricing strategies that boost conversions, and tips for building long-term, rewarding client relationships. Walk away with actionable steps to create offers that showcase your value and convert the right clients profitably. Don’t miss out — reserve your spot now!
8. Cashflow for business
Date: 9 October
Time: 11:00 am to 12:30 pm
Location: Online
Cost: Free
Are you ready to master cash flow management? This webinar will cover the basics of cash flow, guide you through creating a cash flow forecast, and offer practical strategies to improve cash flow in your business. Whether you're an experienced entrepreneur or just starting out, you'll gain valuable, actionable insights. With a capacity of 50 attendees, be sure to register now to secure your spot! No preparation is needed, and all attendees will receive a copy of the presentation and recording after the event. Register now >
9. Workshop: Develop Your Lead Generation Engine
Date: 10 October
Time: 10:00 am to 12:00 pm
Location: Online
Cost: Free
2-hour interactive workshop focused on building a lead generation engine — a systematic process to attract, engage, and convert potential customers into qualified leads. Participants will receive homework instructions and learning materials prior to the workshop to ensure a productive experience. We’ll concentrate on the first two stages of the AIDA model: Awareness and Interest. By the end of the session, you will have the structure and materials needed to develop your own effective lead generation engine. Don't miss this opportunity to enhance your marketing strategy!
Register now >
10. Strategies to sell your product or service
Date: 10 October
Time: 1:00 pm to 2:30 pm
Location: Online
Cost: Free
Navigating the sales process can be challenging for new businesses, but mastering the art of selling is essential for success. Join our upcoming webinar to gain valuable insights and tools to improve your sales outcomes. You’ll learn about identifying your target market, the importance of market research, crafting your unique value proposition, and leveraging digital marketing, social media, and SEO. We’ll also cover online advertising, maximizing sales opportunities, and closing deals. With a capacity of 50 attendees, be sure to register now to secure your spot! No preparation is needed, and all participants will receive a copy of the presentation and recording afterward. Register now >
For more activities, check here >
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