You have a great idea, even a brilliant one. A new product or technology that hasn’t been seen before in your market, so it should be a done deal right?
Our world of commerce today has never been so complex, and with such a cluttered market of products, technology, and the digital realm it can be pretty confusing to navigate as a business owner or entrepreneur. So does this mean you should pack up and go home? Absolutely not, there are still amazing opportunities ready for the taking, but you do need to have a greater level of strategy and you need to have some trusted advisors to help fill any of your knowledge gaps.
So here are our top tips for launching a great product and getting all the other elements right!
1. Collaborate with customers
More than ever customers want an opportunity to have a say. They want to be able to provide insight and input into what you are developing. So let them!
Allowing customers to be part of the journey provides two key opportunities.
Particularly in technology development you might be building a product that will be used by your customer to service their customer. What this means is that you need to demonstrate that you understand this and that your product not only satisfies the needs of your direct customer, but will also help their end customer.
Many tech companies are a flash in the pan, and dissolve as quickly as they form. Even those with great ideas and products can find themselves in hot water quickly. You need to have a big picture, long term view to ensure that what you are building for today will also have the longevity that you require for the business. A trusted advisor can help you with your startup to ensure that you are having a longer term and big picture view of the business. Having someone who’s role it is to focus on the numbers and give you guidance can sometimes be the difference between start up success and failure.
Related: When is the right time to engage an Advisor for my Startup?
So while product design and development is important, sometimes it can be in vain if you don’t have the right support for you and your business.