Finding Opportunities in a crisis and how to recover on the other side of COVID-19?


Since Coronavirus (COVID-19) was declared a pandemic, the magnitude of the crisis continues to have flow-on effects not only to our everyday lives, but to the future of many businesses. However, history has shown us that great and iconic companies have been launched during recessions. For example, General Electric (GE) was founded during the panic of 1873, Disney started during the recession of 1923 - 1924, and Microsoft during the recession of 1975.

So is there a way to turn this current economic turmoil into an opportunity for your business?

Can you pivot quickly?

Whilst it is impossible to fully scope the impact of COVID-19 at this point in time, businesses that address the issues head on through contingency planning, while at the same time focusing on new opportunities, will be far more likely to create resilience and be able to weather not only this, but any storm.

Are there opportunities for you to change direction of the business? Even a slight change in direction. There are lots of shortages of goods and services currently, can you produce something that is in high demand? We are seeing the closure of all restaurants, however, those that are offering takeaway (even if they didn’t offer takeaway before) is the perfect example of pivoting. Fruit and veg shops are delivering locally where they didn’t before. Companies that supply restaurants are starting to offer delivery services for consumers. These are companies that are looking at where there is a need and how they can fill that need even if it isn’t part of their normal business model.

This is actually a massive exercise for companies on being creative, dynamic and flexible. Businesses are being forced to push these new initiatives through faster than they would in an normal environment and it can be a great way of demonstrating how quickly you can get something to market rather than being weighed down with logistics and red tape.

How to revive your business on the other side of COVID-19?

Continuous news and uncertainty about the COVID-19 make it seem like there’s no future for your business. It’s hard to see past this moment and while it’s true that none of us have lived through this kind of global pandemic, a lot of Australian businesses affected by recent bush fires know what it means to face a disaster, gather resources, and push through it to the other side. 

While this will definitely have lasting short and long-term economic damage, the initial issues caused by the COVID-19 and business lockdowns will end at some point and for many businesses they will go back to business as usual. So how do you recover on the other side of COVID-19? 

  • Plan your Business Recovery

    If you have not already done so, start preparing your cashflow model. Do some brainstorming on some different scenarios that might happen and then look at how that might impact the business finances and people. It's imperative by now that you have a long view Cashflow forecast in place that deals with both good and worst-case scenarios so you are ready to react swiftly.

    You may decide to do more then one cashflow. We think it’s important to have at least 3 scenarios that map out to at least February 2021 your worst case to best case scenarios.

  • List all current and possible impacts on your business, estimate the financial impact and develop mitigation strategies

    Start listing what the impacts of COVID-19 are on your business at this point in time, but do some informed projections for the future impacts as well.  In listing those impacts, attempt to quantify what impact it will have on your business and identify possible strategies to mitigate.

  • Maintaining your Cashflow and making sure you're well informed of all Government Stimulus
    Look at what you need to do for the next 6 months to reduce expenses and gain income in order to ride out this period. Get rid of all non-essential spending and if you haven't already speak to your Accountant, they are your lifeblood right now and can help you take advantage of the Government Stimulus Packages that have been released to help you with cashflow over this period. 
  • Look after your most valuable assets

    Your people are your most valuable assets.  It is so important that your employees and the flow on effect to their loved ones feel supported during these difficult times. You need to ensure that you maintain good will with your team so that when we start to come out on the other side of CoVID-19 you have strong team to help you recover. Your actions will be remembered and stand out for years to come.

We understand that this is a challenging and confusing time for business. Get in touch if you want to discuss how to navigate your business through these uncharted waters. Azure Group team are committed to working smarter and faster in helping you take advantage of the Stimulus and financial assistance  you need to keep operating as best you can.

Related articles:
Do Tech Startups need to re-evaluate and adapt due to a shift in Customer Behaviour,
published August 11, 2020
Extension of JobKeeper and Loan Scheme, published July 23, 2020
You can still Raise Capital in 2020, published July 08, 2020
Did you apply for the NSW $3,000 Small Business Recovery Grant, published July 07, 2020
Things to consider when withdrawing Super before and after June 30, published June 26, 2020
Consider your timing when paying Bonuses to Employees, published June 25, 2020
How will COVID-19 affect your End of Financial Year Tax return?, published June 15, 2020
Is your business Tax ready for EOFY?, published June 11, 2020
COVID-19: 5 Steps Plan to surviving the next 6 month as a business, published June 02, 2020
COVID-19: How to motivate your team while working remotely?, published May 18, 2020
Expanding globally during COVID-19: Risky business or perfect timing?, published May 07, 2020
Cashflow is a lifeblood of your Business, especially during a pandemic such as Coronavirus, published April 22, 2020
COVID-19: What does 'Standing Down my team' mean to my Business?, published April 16, 2020
JobKeeper Payment: Eligibility Rules have been released! Who is Eligible?, published April 15, 2020
Working from home during Coronavirus: What expenses are Tax Deductible?,
published April 9, 2020
COVID-19: EMDG extra funding of $49.8 million to help Exporters,
published April 7, 2020
Startups and Scaleups: R&D Tax Incentive FY2019 deadline extended due to Coronavirus,
published April 6, 2020
What is the difference between JobSeeker and JobKeeper? Do you know what you're eligible for?,
published April 2, 2020
JobKeeper Allowance: New Government financial measure as a response to COVID-19,
published Mar 31, 2020
Should you do Business Planning during CoVID-19?,
published 27 Mar, 2020
A second CoVID-19 Stimulus for Businesses
published Mar 24, 2020
Financial relief for business experiencing difficulty due to CoVID-19 and State Government Support
published Mar 21, 2020
What are the benefits of Coronavirus Stimulus Package for businesses?published Mar 13, 2020

Have you noticed our #FridayExpertTips... here's one that relates to #COVID-19: Cashflow Forecasting

"There is no denying that COVID-19 will have lasting short and long-term effects on the economy and your business. It's imperative by now that you have a long view Cashflow forecast in place that deals with both good and worst case scenarios so you are ready to react swiftly."


This information is accurate on the day it’s published and is subject to change as the situation around Coronavirus (COVID-19) evolves. Our conclusions may not be valid if there is any change in those facts, circumstances and assumptions.  Accordingly, neither Azure Group Pty Ltd nor any member or employee of Azure Group, undertakes responsibility arising in any way whatsoever to any persons in respect of this alert or any error or omissions herein, arising through negligence or otherwise howsoever caused.

COVID-19: What does 'Standing Down my team' mean to my business?
Cashflow is a lifeblood of your business, especially during a pandemic such as Coronavirus

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Azure Group
Azure Group

Azure Group is the leading Chartered Accounting, Business Advisory and Strategic Advisory firm supporting the growth & success of fast growing entrepreneurial businesses.

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